Hi Sarah. I set up my own online store a couple of years ago to sell my handmade wooden boxes. The biggest pro to opening an online store rather than a physical store is the cost savings, no rent, utility bills or staffing costs. It is so easy to get a domain name and get a website up and running. Other pros include how quickly you can start trading and also the flexibility of how and when you choose to work. I’m not going to lie to you and say it is easy. You have to make sure your website is constantly kept up to date with products and you need to provide as much detailed information as possible. You need to factor in costs of marketing and I would recommend using pay per click marketing, although this can be expensive. I would also suggest that using deals or discounts is a good idea for a new start up to draw in business. I hope this helps you a little and that you can make a go of your business! Best of luck, Gerry.
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