HowTo Members Area Hub
Prize Draws

DIY chain slammed for ‘racist’ advertisement



A TV commercial produced by the German DIY chain, ‘Hornbach’ has been hit with controversy and has been branded called “racist” by members of the South Korean community.

The controversial advert shows a few white men doing gardening work. They are then encouraged to remove their damp, dirty clothing including their underwear and for it to placed in a box.

The 46-second commercial (Above) then cuts to a grey city where an Asian woman then purchases one of the bags of dirty clothes from a vending machine, opens it up and inhales deeply.

The woman then tilts back her head, rolls her eyes and appears to become aroused. (Meanwhile, you can hear a woman moaning playing in the background)

It then ends with a slogan reading: “That’s how spring smells.”

Hornbach tweeted a response defending the advertisement, which said:

 “Our ad is not racist. View the ad as a discourse on the increasing urbanisation and decreasing quality of life in cities. The smell of the spring only available in vending machines. For everyone. Not only Asian people.”

No comments yet

Leave a Reply

More Prize Draws

View All